Job Summary
We are seeking creative and driven UGC Content Creators to support Brainly’s marketing team! This person is responsible for creating, warming up, managing, and posting to a TikTok account dedicated to talking about Brainly.
Responsibilities:
- Create a TikTok account dedicated to the posting of Brainly content
- Create and post 5-7 original videos per week
- Help foster an active, positive community by engaging with followers
- Incorporate trending sounds, formats, memes, and educational content
- Research trends, similar content, and audience preferences
- Suggest creative ideas for campaigns or series (e.g., study tips, relatable student life content)
- Comment on relevant videos/posts, reply to comments
- Repost, duet, or stitch with trending content or creators in the education space.
Required qualifications:
- 1 year of creating social media content for TikTok, preferable for a U.S. Gen Z audience
- Knowledge of best practices for social media engagement (hashtags, timing, captions)
- Active personal or professional social media presence with examples of original content
- Familiarity with social media posting, either personal or brand-related
- Strong understanding of social media trends and culture, especially TikTok and Instagram
- Ability to write engaging, concise captions and comments tailored for Gen Z audiences
- Creative thinker: consistently brings fresh, fun ideas to the table
- Self-starter: able to work independently, meet deadlines, and take initiative
- Reliable communicator: responsive via email or chat, and open to feedback
- Passionate about social media and how it can be used for learning and connection
Preferred qualifications:
- Current college student or recent graduate
- Collaborative mindset: enjoys brainstorming and sharing ideas with a team
- Enthusiastic about education and helping students succeed
- Curious and eager to grow skills in digital marketing or content strategy
- Experience managing or contributing to a brand or student organization’s social media
- Prior freelance or part-time work in marketing, content creation, or social media management
- Awareness of educational trends or content in the edtech or student life space
Why work with Brainly?
Brainly is the #1 AI education tool in the world, with a vision to give every student in the world access to personalized learning, no matter their background or resources. With a global community of learners and a platform that blends human support with cutting-edge AI, Brainly creates real impact in students’ daily lives. Collaborating with Brainly means being part of a supportive team that values curiosity, creativity, and a passion for learning. It’s a place where your work contributes to something bigger—helping millions of students gain confidence and succeed in school. For anyone passionate about education and inspired by purpose, Brainly offers a meaningful and energizing environment to grow.
Job Type: Contract
Projected Total Compensation: $600.00 per month
Benefits:
- Flexible schedule
Application Question(s):
- Why are you interested in working with Brainly?
- Brainly’s target audience is mainly U.S. students in middle and high school. What would be your strategy to create content that resonates with Brainly’s audience?
- Are you comfortable with creating content for a brand? If so, are you comfortable appearing in that content yourself?
- Please share a PUBLIC link to a video or account that shows your expertise or capability as a content creator. Public links to social media or file management platforms such as Google Drive are preferred.
Work Location: Remote